Corporations have multiple ways of supporting nonprofits:
- Corporate giving programs
- Corporate foundations
- Support through marketing, public relations and advertising budgets
Target the right corporations
When working with corporate donors, it's important to think like a business person: the corporation will be concerned about a financial return for its investment through gains to its reputation or opening new market segments. Event-related marketing is an especially popular way for corporations to support nonprofit organizations.
Think creatively
Find out what subject or field of interest they fund. Research what types of support they offer and whether they have a geographic focus. Corporations often give more to organizations where their employees volunteer or serve on the board. Therefore, be sure to remind your volunteers and board members to let their employers know about their involvement with your organization.
Find Funders
Where to look for information on potential sources, who gives money to what organizations, how much to ask for, finding guidelines and deadlines.
For more information please contact
Linda Blanton
Planning, Development & Communications Director
867-9700 ext 2230
lblanton@ccpfc.org
